No one said that running a small business would be easy, but the last few years have put even the most competent business owners through the wringer. Growing a business and establishing your brand is arguably harder than ever, and there’s no way to make it happen overnight.
What you can do, though, is take several foolproof steps to accelerate the growth of your business and get your brand out there more than ever before. Here are 5 ways to get a headstart in growing your small business and establish your place in your chosen industry.
- Hire an accountant
As a small business owner you have to juggle many hats, but being an accountant doesn’t have to be one of them. This is a role that you can outsource to professional small business accountants, who specialise in helping business owners manage their finances and make the best decisions possible for the continued success of their brand.
Not only can they help you maximise your tax return and avoid costly (and sometimes illegal) mistakes, but they can also help you prepare annual statements of your accounts, complete and file legal documents, manage your payroll and more. Even better, leaving these responsibilities to a professional gives you more time to focus on what you know and be there for your business when it needs you the most.
- Improve your customer service
One of the most tried and true ways to expand your business is good old fashioned word of mouth, and the best way to build a positive reputation throughout your community is high-quality customer service. Everybody loves being made to feel important and that their needs matter, and providing them with friendly, warm and informative service is the number one way to make sure of this.
It’s important that you approach customer service with flexibility and open ears, making it a personal experience that’s tailored to their needs and what they’re looking for from your business. While it’s next to impossible to please every customer that walks through your door, quickly adapting and responding to your customer’s needs should get you pretty darn close.
- Grow your online presence
Your online presence is the first impression that you’ll make to many potential customers, with your website or social media pages being the first stop many people make before deciding if they want to go any further.
If your online presence is informative, understands its customers and is easy to navigate then you should have no issues making a positive impression and getting that customer to call your telephone number or walk through your door.
You can reach more customers through marketing tactics such as search engine optimisation (SEO), Google ads and brand partnerships. The best option for your business will depend on your industry, so we recommend doing some research into what your competitors are doing and how they’ve gone about establishing themselves.
- Stand out from the competition
While it may be easier said than done, standing out from your competition is a surefire way to attract customers to your brand and get enough money to grow and expand. This can be done in a variety of ways, whether it’s through bold and eye-grabbing branding or rewarding customer loyalty in a way that your competitors don’t.
One excellent way to truly stand out from the crowd is by giving back to your community. A large chunk of consumers state that shared values are one of the top reasons they come to trust a brand. Getting involved in charitable causes, social movements and more can be a great way to improve your reputation and show where your heart is at.
- Understand your core audience
More than ever before, humans are constantly bombarded with information and businesses vying for their attention and loyalty. This makes it extremely important to establish a connection with your core audience and communicate to them why you’re the right choice for them.
While it would be great to appeal to any and everyone, it’s simply not realistic. Figure out at an early stage who your target demographic is, how to reach them and what they respond to. You can use social media analytics on websites like Facebook and Instagram to get an insight into who’s engaging with your content, and use this information to target your core audience and continue drawing them into what your business has to offer.