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Benefits of Digital Label Printing

by Francis Mathias
Digital Printing Melbourne

Digital printing services have well and truly replaced traditional printing methods. A few decades ago, plenty of businesses preferred the traditional press as it was able to produce high quality prints in various sizes. It was a great way to mass produce books, papers and product labels.

At the time, digital printing technology was still in early stages. Since then, digital label printing has progressed dramatically and is now overtaken traditional methods.

In this blog, we’re going to discuss how your company can benefit from digital label printing.

  1. Lower costs

Perhaps the most significant advantage of digital printing is the lower cost. With traditional printing presses, you need to invest in good quality flexographic relief plates and a number of skilled workers who can operate the machinery. In addition, you also have to take into account the long setup times and how that’s going to affect your resources.

With a digital printing press, you won’t have to worry about any of that. Since most of the process is computerised, the preparation time is significantly shorter. In addition, since you don’t need to spend money on relief plates and manpower, the overall manufacturing costs will also see a considerable decrease.

  1. Design flexibility

Traditional printing presses are great at producing repetitive prints over and over again. If you’re printing the same flier, card or brochure, you shouldn’t have too much of a problem.

However, if you’re looking to customise each print by mixing and matching different colours, texts and designs, things get a bit more complicated. You’d have to invest in a different flexographic plate for each design variation. In addition, you’d have to set up the printing press again each time you want to switch things up.

Fortunately, making such changes with a digital printing press is significantly easier. Software allows you to make variations of your label with a touch of a button.

The flexibility of digital labels allows companies to change things up and keep customers interested. This means you can easily produce limited editions, custom prints, seasonal versions of your products and so on.

  1. Low minimum order quantity

Digital Printing Services Melbourne

Since setting up a traditional press is quite laborious and expensive, most conventional printing companies tend to have high minimum order quantities. These numbers often go well into the hundreds.

For small business owners, this is quite a tall barrier of entry. Not only will they not have the funds for such a high print order, but they likely don’t have a large enough customer base to sell that many products anyway.

On the other hand, with a digital printing press, businesses of all types and sizes will be able to print labels in both low and high quantities. In addition, digital printing companies don’t have to invest in relief plates. The label designs are simply stored digitally and can be re-accessed and re-designed at any time.

  1. Better for the environment

For reasons mentioned above, traditional printing presses often produce a significant number of prints and labels. This, in turn, leads to an increase in paper production, toxic ink usage, waste and energy consumption.

Since digital printing companies can afford to produce low quantities, companies don’t have to bulk order their prints anymore. This lowers the number of obsolete labels and reduces harmful air emissions during the printing process.

There you have it, the benefits of digital label printing. Hopefully, this has given you a better understanding of the digital printing press and how it can help your business. If you’re interested, be sure to contact a local label printing company near you. They’ll be able to help you with your designs and your choice of printing material.

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